Crashing & Burning With Social Media

Social media is something that, as we all know, is relatively new. However, we don’t really know the extent to which it will harm and damage our current generation – the children, teens and young adults. With the drive and desire for so many likes and so many followers, this can build people up to a false sense of security and to be perfectly honest, those who need thousands of followers or thousands of likes or that feeling of social rapport with other people that they don’t even know, are most likely going to be vulnerable people anyway. Whilst they exude confidence online in photos and posts and comments, and everything they do looks happy and wonderful, it’s merely a filtered view of the world and a very filtered approach that they’re projecting. Yet what’s behind that?

If you look at some of the classic meltdowns of many of the most successful singers, songwriters and performers as well as actors who are vulnerable, ego driven people, you can find a whole stack of them hanging out in rehab. Many of them form drug habits. Many of them get overweight very quickly and this happens when their fame starts to wane. It happens when people stop liking things. People stop liking their work. People stop following their fan clubs. Whilst this has been going on for years and years in the entertainment industry, it often happened reasonably slowly for many actors as the success of their movies or music faded or the success and people’s interests changed.

However, for many teens and young adults today, the fame or infamy that they gain through social media very quickly with that meteoric rise, will conversely result in a meteoric crash back down to earth. This is a real danger, because this increases people’s risk of mental health problems if vulnerable anyway.

Often people with a stack of followers end up being targeted by marketing companies to then put product placements in their posts to ensure that they’re selling more and more. So, they’re making money out of this now, based upon the fact a lot of people click a post and they like it. But you can be guaranteed that as soon as the numbers start dropping, the money dries up. This will only serve to compound the problem for people like this. So whilst these people seem to have money coming in and think that they’re actually building something that’s going to last, it’s a completely false sense of security, a false hope and a huge problem that’s being driven by social media and marketing companies.

This is a destructive force of which we really haven’t seen the impact yet. It’s only through education, building up strength of character and building up confidence in young people that we can help them avoid what can be a totally destructive experience to their lives. Some people will still grow huge audiences, have thousands or tens of thousands of people following them. But how shallow and pointless is their filtered life? What’s behind the lens is often just a toxic waste dump of sadness, depression and self loathing, with an increasing worry that the next post might not bring in the same number or more likes than the last. How fickle and pointless this is.
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Therefore, it’s important when working with students to help them understand that some parts of social media can be fun. Some of it can be a good game but other parts can be dark, destructive and can absolutely destroy their lives. It’s an important message of not complete abstinence or outright banning social media, but being mindful of just how shallow and short lived this kind of experience can and will be. Just as the burnt out lives of child actors of the 80s and 90s are, it’s important to help the next generation to avoid this terrible fate that in moments can turn a successful ‘public figure’ into a forgotten nobody without any rhyme or reason.